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Global luxury trends : innovative strategies for emerging markets

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Cover of 'Global luxury trends : innovative strategies for emerging markets'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 On Luxury Strategizing
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    Chapter 3 Paths For The Emergence Of Global Chinese Luxury Brands
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    Chapter 4 Luxo Brasil And Osklen’S New Luxury
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    Chapter 5 Über Luxury: For Billionaires Only
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    Chapter 6 Occupation Fashion Blogging: Relation Between Blogs And Luxury Fashion Brands
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    Chapter 7 Engaging With The Luxury Consumer In China
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    Chapter 8 Luxury And Arts In China: The Island6 Case
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    Chapter 9 Luxury Shopping Places In China
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    Chapter 10 Perspectives On Luxury Operations In China
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    Chapter 11 Luxury Consumer Tribes In Asia: Insights From South Korea
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    Chapter 12 Luxury In Russia And In Countries Of Eastern Europe
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    Chapter 13 Luxury In India: Seduction By Hypnotic Subtlety
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    Chapter 14 Polo As A Vehicle For Communicating Luxury
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    Chapter 15 Mimesis And The Nexus Of Luxury Industry In India
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    Chapter 16 Tesla Motors, The Reinvention Of The Luxury Sports Car Industry
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    Chapter 17 Why Buy Luxury? Insights From Consumer Research
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    Chapter 18 Elie Saab: Strategic Presence In The Digital Luxury Space
Attention for Chapter 7: Engaging With The Luxury Consumer In China
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