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Digital strategies in the pharmaceutical industry

Overview of attention for book
Cover of 'Digital strategies in the pharmaceutical industry'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Principles of pharmaceutical digital strategy
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    Chapter 3 A decade of digital strategy in the pharmaceutical industry
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    Chapter 4 Digital strategy is critical across the pharmaceutical value chain
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    Chapter 5 Digital strategies in research and development (R&D)
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    Chapter 6 Digital strategies in manufacturing and supply chain
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    Chapter 7 Digital strategies in pharmaceutical distribution
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    Chapter 8 Digital strategies in marketing and sales
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    Chapter 9 Digital strategies in marketing to the physician
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    Chapter 10 Digital strategies in marketing to the consumer
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    Chapter 11 Digital strategies in health service delivery
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    Chapter 12 Digital technology management in the pharmaceutical industry
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    Chapter 13 The future of pharmaceutical digital strategy
Attention for Chapter 2: Principles of pharmaceutical digital strategy
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