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| Chapter title |
Principles of pharmaceutical digital strategy
|
|---|---|
| Chapter number | 2 |
| Book title |
Digital Strategies in the Pharmaceutical Industry
|
| Published by |
Palgrave Macmillan, London, January 2003
|
| DOI | 10.1057/9780230598799_2 |
| Book ISBNs |
978-1-349-50903-4, 978-0-230-59879-9
|
| Authors |
Leonard Lerer, Mike Piper, Lerer, Leonard, Piper, Mike |