Cities after COVID: Resiliency is about embracing the crisis as part of a new brand story
Phys.org,
Cities as we know them are under attack thanks to COVID-19. Their growth, sustainability and ability to attract investment…
Competitive identity : the new brand management for nations, cities and regions
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 What is Competitive Identity?
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Altmetric BadgeChapter 2 The Theory of Competitive Identity
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Altmetric BadgeChapter 3 Understanding National Image
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Altmetric BadgeChapter 4 Planning for Competitive Identity
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Altmetric BadgeChapter 5 Implementing Competitive Identity
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Altmetric BadgeChapter 6 Competitive Identity and Development
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