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Competitive identity : the new brand management for nations, cities and regions

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Attention for Chapter 4: Planning for Competitive Identity
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Chapter title
Planning for Competitive Identity
Chapter number 4
Book title
Competitive Identity
Published by
Palgrave Macmillan, London, January 2007
DOI 10.1057/9780230627727_4
Book ISBNs
978-1-349-35243-2, 978-0-230-62772-7
Authors

Simon Anholt