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Chapter title |
Planning for Competitive Identity
|
---|---|
Chapter number | 4 |
Book title |
Competitive Identity
|
Published by |
Palgrave Macmillan, London, January 2007
|
DOI | 10.1057/9780230627727_4 |
Book ISBNs |
978-1-349-35243-2, 978-0-230-62772-7
|
Authors |
Simon Anholt |