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Green Marketing in Emerging Markets

Overview of attention for book
Cover of 'Green Marketing in Emerging Markets'

Table of Contents

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    Book Overview
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    Chapter 1 Green Marketing: An Introduction
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    Chapter 2 Green Business Practices in Emerging Economies
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    Chapter 3 Green Marketing: A Conceptual Overview
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    Chapter 4 Green Consumer Behaviour
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    Chapter 5 Consumer Buying Behaviour for Green Products in India
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    Chapter 6 Green Integrated Marketing Communication
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    Chapter 7 Green Product Management: An Emerging Market Perspective in South Africa
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    Chapter 8 Green Initiatives in Logistics Social Responsibility: A Research on the Turkish Logistics Industry
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    Chapter 9 Greenwashing: How Difficult It Is to Be Transparent to the Consumer—H&M Case Study
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    Chapter 10 Green Marketing Orientations and Firm Performance in Nigeria: A Literature Review
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    Chapter 11 Opportunities and Challenges of Green Marketing
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    Chapter 12 Emerging Trends in the Green Marketing Space: Implications for Theory, Practice and Policy Formulation
Attention for Chapter 9: Greenwashing: How Difficult It Is to Be Transparent to the Consumer—H&M Case Study
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