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Green Marketing in Emerging Markets

Overview of attention for book
Attention for Chapter 9: Greenwashing: How Difficult It Is to Be Transparent to the Consumer—H&M Case Study
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Citations

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Readers on

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72 Mendeley
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Chapter title
Greenwashing: How Difficult It Is to Be Transparent to the Consumer—H&M Case Study
Chapter number 9
Book title
Green Marketing in Emerging Markets
Published by
Palgrave Macmillan, Cham, August 2021
DOI 10.1007/978-3-030-74065-8_9
Book ISBNs
978-3-03-074064-1, 978-3-03-074065-8
Authors

Kaner, Gül

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 72 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 72 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 9 13%
Student > Master 4 6%
Researcher 3 4%
Lecturer 2 3%
Student > Ph. D. Student 2 3%
Other 2 3%
Unknown 50 69%
Readers by discipline Count As %
Business, Management and Accounting 8 11%
Computer Science 3 4%
Economics, Econometrics and Finance 2 3%
Social Sciences 2 3%
Chemical Engineering 2 3%
Other 3 4%
Unknown 52 72%