↓ Skip to main content
Altmetric
What is this page?
Embed badge
Share
Share on Twitter
Share on Facebook
Share by email
Database marketing : analyzing and managing customers
Overview of attention for book
Table of Contents
Altmetric Badge
Book Overview
Altmetric Badge
Chapter 1
Introduction
Altmetric Badge
Chapter 2
Why Database Marketing?
Altmetric Badge
Chapter 3
Organizing for Database Marketing
Altmetric Badge
Chapter 4
Customer Privacy and Database Marketing
Altmetric Badge
Chapter 5
Customer Lifetime Value: Fundamentals
Altmetric Badge
Chapter 6
Issues in Computing Customer Lifetime Value
Altmetric Badge
Chapter 7
Customer Lifetime Value Applications
Altmetric Badge
Chapter 8
Sources of Data
Altmetric Badge
Chapter 9
Test Design and Analysis
Altmetric Badge
Chapter 10
The Predictive Modeling Process
Altmetric Badge
Chapter 11
Statistical Issues in Predictive Modeling
Altmetric Badge
Chapter 12
RFM Analysis
Altmetric Badge
Chapter 13
Market Basket Analysis
Altmetric Badge
Chapter 14
Collaborative Filtering
Altmetric Badge
Chapter 15
Discrete Dependent Variables and Duration Models
Altmetric Badge
Chapter 16
Cluster Analysis
Altmetric Badge
Chapter 17
Decision Trees
Altmetric Badge
Chapter 18
Artificial Neural Networks
Altmetric Badge
Chapter 19
Machine Learning
Altmetric Badge
Chapter 20
Acquiring Customers
Altmetric Badge
Chapter 21
Cross-Selling and Up-Selling
Altmetric Badge
Chapter 22
Frequency Reward Programs
Altmetric Badge
Chapter 23
Customer Tier Programs
Altmetric Badge
Chapter 24
Churn Management
Altmetric Badge
Chapter 25
Multichannel Customer Management
Altmetric Badge
Chapter 26
Acquisition and Retention Management
Altmetric Badge
Chapter 27
Designing Database Marketing Communications
Altmetric Badge
Chapter 28
Multiple Campaign Management
Altmetric Badge
Chapter 29
Pricing
Overall attention for this book and its chapters
Altmetric Badge
Mentioned by
blogs
1
blog
twitter
6
X users
syllabi
1
institution with syllabi
wikipedia
2
Wikipedia pages
Readers on
mendeley
176
Mendeley
citeulike
1
CiteULike
connotea
1
Connotea
Book overview
1. Introduction
2. Why Database Marketing?
3. Organizing for Database Marketing
4. Customer Privacy and Database Marketing
5. Customer Lifetime Value: Fundamentals
6. Issues in Computing Customer Lifetime Value
7. Customer Lifetime Value Applications
8. Sources of Data
9. Test Design and Analysis
10. The Predictive Modeling Process
11. Statistical Issues in Predictive Modeling
12. RFM Analysis
13. Market Basket Analysis
14. Collaborative Filtering
15. Discrete Dependent Variables and Duration Models
16. Cluster Analysis
17. Decision Trees
18. Artificial Neural Networks
19. Machine Learning
20. Acquiring Customers
21. Cross-Selling and Up-Selling
22. Frequency Reward Programs
23. Customer Tier Programs
24. Churn Management
25. Multichannel Customer Management
26. Acquisition and Retention Management
27. Designing Database Marketing Communications
28. Multiple Campaign Management
29. Pricing
Summary
Blogs
X
Syllabi
Wikipedia
This data is correct as of December 2015 - for more up to date information, please visit
https://opensyllabus.org/
So far, Altmetric has seen this research output assigned in
1
syllabus from an institution on Open Syllabus Project.
Institution
Syllabi count
Course subject areas covered
Oxford Brookes University
1
Unknown