You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Pricing
|
---|---|
Chapter number | 29 |
Book title |
Database Marketing
|
Published by |
Springer, New York, NY, January 2008
|
DOI | 10.1007/978-0-387-72579-6_29 |
Book ISBNs |
978-0-387-72578-9, 978-0-387-72579-6
|
Authors |
Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin |