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Database marketing : analyzing and managing customers

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Cover of 'Database marketing : analyzing and managing customers'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction
  3. Altmetric Badge
    Chapter 2 Why Database Marketing?
  4. Altmetric Badge
    Chapter 3 Organizing for Database Marketing
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    Chapter 4 Customer Privacy and Database Marketing
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    Chapter 5 Customer Lifetime Value: Fundamentals
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    Chapter 6 Issues in Computing Customer Lifetime Value
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    Chapter 7 Customer Lifetime Value Applications
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    Chapter 8 Sources of Data
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    Chapter 9 Test Design and Analysis
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    Chapter 10 The Predictive Modeling Process
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    Chapter 11 Statistical Issues in Predictive Modeling
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    Chapter 12 RFM Analysis
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    Chapter 13 Market Basket Analysis
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    Chapter 14 Collaborative Filtering
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    Chapter 15 Discrete Dependent Variables and Duration Models
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    Chapter 16 Cluster Analysis
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    Chapter 17 Decision Trees
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    Chapter 18 Artificial Neural Networks
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    Chapter 19 Machine Learning
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    Chapter 20 Acquiring Customers
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    Chapter 21 Cross-Selling and Up-Selling
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    Chapter 22 Frequency Reward Programs
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    Chapter 23 Customer Tier Programs
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    Chapter 24 Churn Management
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    Chapter 25 Multichannel Customer Management
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    Chapter 26 Acquisition and Retention Management
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    Chapter 27 Designing Database Marketing Communications
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    Chapter 28 Multiple Campaign Management
  30. Altmetric Badge
    Chapter 29 Pricing
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6 X users
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2 Wikipedia pages

Citations

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297 Dimensions

Readers on

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176 Mendeley
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Title
Database marketing : analyzing and managing customers
Published by
Springer, January 2008
DOI 10.1007/978-0-387-72579-6
ISBNs
978-0-387-72578-9, 978-0-387-72579-6, 978-1-4419-0332-7
Authors

Blattberg, Robert C., Kim, Byung-Do, Neslin, Scott A.

X Demographics

X Demographics

The data shown below were collected from the profiles of 6 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 176 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Switzerland 2 1%
Netherlands 2 1%
Germany 1 <1%
Ireland 1 <1%
Canada 1 <1%
United States 1 <1%
Unknown 168 95%

Demographic breakdown

Readers by professional status Count As %
Student > Master 46 26%
Student > Bachelor 30 17%
Student > Ph. D. Student 26 15%
Student > Doctoral Student 14 8%
Researcher 11 6%
Other 31 18%
Unknown 18 10%
Readers by discipline Count As %
Business, Management and Accounting 70 40%
Computer Science 22 13%
Economics, Econometrics and Finance 18 10%
Engineering 14 8%
Social Sciences 11 6%
Other 17 10%
Unknown 24 14%