Predispositions and the comparative effectiveness of rational, emotional and discrepant appeals for both high involvement and low involvement products

Overview of attention for article published in Journal of the Academy of Marketing Science, March 1987

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In the top 5% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#42 of 750)
High Attention Score compared to outputs of the same age (99th percentile)

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news: 4 news outlets

Citations

dimensions_citation: 86 Dimensions

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mendeley: 72 Mendeley

Summary News Dimensions citations

So far, Dimensions has found 86 publications that cite this research output.

86

The most recent citing publications are shown below. View all 86 publications that cite this research output on Dimensions.

How to make busy individuals donate more? The matching effect of charitable appeals and busyness on willingness to donate

Article in Journal of Retailing and Consumer Services (July 2024)

Source credibility plays the central route: an elaboration likelihood model exploration in social media environment with demographic profile analysis

Article in Journal of Electronic Business & Digital Economics (December 2023)

Insta-Influencers’ Endorsement Effect on Consumers’ Purchase Intention: Parallel Mediation Role of Brand Credibility and Brand Attitude

Article in Journal of Asia-Pacific Business (September 2023)

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