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Mendeley readers
Attention Score in Context
| Title |
Predispositions and the comparative effectiveness of rational, emotional and discrepant appeals for both high involvement and low involvement products
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, March 1987
|
| DOI | 10.1007/bf02721951 |
| Authors |
John H. Holmes, Kenneth E. Crocker |
Mendeley readers
The data shown below were compiled from readership statistics for 72 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | 1% |
| Turkey | 1 | 1% |
| Vietnam | 1 | 1% |
| Brazil | 1 | 1% |
| Unknown | 68 | 94% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 19 | 26% |
| Student > Bachelor | 12 | 17% |
| Student > Doctoral Student | 10 | 14% |
| Student > Ph. D. Student | 9 | 13% |
| Researcher | 5 | 7% |
| Other | 4 | 6% |
| Unknown | 13 | 18% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 35 | 49% |
| Social Sciences | 10 | 14% |
| Agricultural and Biological Sciences | 2 | 3% |
| Economics, Econometrics and Finance | 2 | 3% |
| Psychology | 2 | 3% |
| Other | 4 | 6% |
| Unknown | 17 | 24% |
Attention Score in Context
This research output has an Altmetric Attention Score of 31. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 13 July 2021.
All research outputs
#1,101,634
of 23,308,124 outputs
Outputs from Journal of the Academy of Marketing Science
#42
of 750 outputs
Outputs of similar age
#101
of 11,854 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#1
of 3 outputs
Altmetric has tracked 23,308,124 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 95th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 750 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.1. This one has done particularly well, scoring higher than 94% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 11,854 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 99% of its contemporaries.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them