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Publishers, Readers, and Digital Engagement

Overview of attention for book
Cover of 'Publishers, Readers, and Digital Engagement'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 A Brief History of the Field
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    Chapter 3 Branding Books, Branding Readers: Marketing to Teens in the Digital Age
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    Chapter 4 From RandomBuzzers to Figment : Teens’ Affective and Immaterial Labor
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    Chapter 5 TwilightSaga.com (2009–12): Fandom and the Lifespan of a Corporate Fan Site
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    Chapter 6 Reading The Amanda Project: The Lifecycle of a Pioneering Multiplatform Book (2009–2012)
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    Chapter 7 Conclusion
Attention for Chapter 5: TwilightSaga.com (2009–12): Fandom and the Lifespan of a Corporate Fan Site
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Citations

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