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Mendeley readers
| Chapter title |
Branding Books, Branding Readers: Marketing to Teens in the Digital Age
|
|---|---|
| Chapter number | 3 |
| Book title |
Publishers, Readers, and Digital Engagement
|
| Published by |
Palgrave Macmillan, London, January 2016
|
| DOI | 10.1057/978-1-137-51446-2_3 |
| Book ISBNs |
978-1-137-51445-5, 978-1-137-51446-2
|
| Authors |
Marianne Martens, Martens, Marianne |
Mendeley readers
The data shown below were compiled from readership statistics for 16 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 16 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 3 | 19% |
| Student > Ph. D. Student | 3 | 19% |
| Student > Master | 3 | 19% |
| Other | 2 | 13% |
| Student > Bachelor | 1 | 6% |
| Other | 1 | 6% |
| Unknown | 3 | 19% |
| Readers by discipline | Count | As % |
|---|---|---|
| Arts and Humanities | 6 | 38% |
| Business, Management and Accounting | 2 | 13% |
| Social Sciences | 2 | 13% |
| Economics, Econometrics and Finance | 2 | 13% |
| Computer Science | 1 | 6% |
| Other | 0 | 0% |
| Unknown | 3 | 19% |