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Mendeley readers
| Chapter title |
Persona-Grundlagen und Vorlage für die Entwicklung von Personas
|
|---|---|
| Chapter number | 3 |
| Book title |
Personas entwickeln für Marketing, Vertrieb und Kommunikation
|
| Published by |
Springer Gabler, Wiesbaden, March 2021
|
| DOI | 10.1007/978-3-658-33088-0_3 |
| Book ISBNs |
978-3-65-833087-3, 978-3-65-833088-0
|
| Authors |
Sabine Kirchem, Juliane Waack, Kirchem, Sabine, Waack, Juliane |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 4 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 2 | 50% |
| Student > Master | 2 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Arts and Humanities | 1 | 25% |
| Biochemistry, Genetics and Molecular Biology | 1 | 25% |
| Business, Management and Accounting | 1 | 25% |
| Psychology | 1 | 25% |