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| Chapter title |
Aktuelle Persona-Trends
|
|---|---|
| Chapter number | 5 |
| Book title |
Personas entwickeln für Marketing, Vertrieb und Kommunikation
|
| Published by |
Springer Gabler, Wiesbaden, March 2021
|
| DOI | 10.1007/978-3-658-33088-0_5 |
| Book ISBNs |
978-3-65-833087-3, 978-3-65-833088-0
|
| Authors |
Sabine Kirchem, Juliane Waack, Kirchem, Sabine, Waack, Juliane |