Organisational Buying

Overview of attention for book

Cover of 'Organisational Buying'

Table of Contents

Attention for Chapter 6: Relationships, Relationships, Relationships

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Citations

dimensions_citation: 2 Dimensions

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Gain-sharing in performance-based contracting: How risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangement

Article in Industrial Marketing Management (November 2023)

B2B Customer Engagement Strategy, An Introduction to Managing Customer Experience

Monograph (January 2023)

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