Marketing

Overview of attention for book

Marketing

Springer Fachmedien Wiesbaden

Table of Contents

Attention for Chapter 7: Transformation der Customer Journey von Elektromobilitätskunden im Zuge der Digitalität

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Target Group Generation Z—How Stationary Retailers Can Fulfil the Expectations of Young Customers Through Smart Services and Technologies to Increase Their Resilience

Book chapter (August 2023)

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