Marketing
Springer Fachmedien Wiesbaden
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Mendeley readers
| Chapter title |
Transformation der Customer Journey von Elektromobilitätskunden im Zuge der Digitalität
|
|---|---|
| Chapter number | 7 |
| Book title |
Marketing & Innovation 2021
|
| Published by |
Springer Gabler, Wiesbaden, April 2021
|
| DOI | 10.1007/978-3-658-29367-3_7 |
| Book ISBNs |
978-3-65-829366-6, 978-3-65-829367-3
|
| Authors |
Helena Wisbert, Maren Knappe, Wisbert, Helena, Knappe, Maren |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 11 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 3 | 27% |
| Student > Doctoral Student | 1 | 9% |
| Unknown | 7 | 64% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 27% |
| Computer Science | 1 | 9% |
| Unknown | 7 | 64% |