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Ethics and Neuromarketing

Overview of attention for book
Attention for Chapter 7: Implicit Measures of Attitudes in Market Research
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1 X user

Citations

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24 Mendeley
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Chapter title
Implicit Measures of Attitudes in Market Research
Chapter number 7
Book title
Ethics and Neuromarketing
Published by
Springer International Publishing, October 2016
DOI 10.1007/978-3-319-45609-6_7
Book ISBNs
978-3-31-945607-2, 978-3-31-945609-6
Authors

Michał Matukin, Rafał Ohme

Editors

Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu

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The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 24 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 24 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 6 25%
Student > Master 5 21%
Other 2 8%
Researcher 2 8%
Professor 1 4%
Other 2 8%
Unknown 6 25%
Readers by discipline Count As %
Business, Management and Accounting 8 33%
Economics, Econometrics and Finance 2 8%
Social Sciences 2 8%
Psychology 2 8%
Unspecified 1 4%
Other 3 13%
Unknown 6 25%