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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Introduction
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Altmetric BadgeChapter 2 Conceptual Foundations
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Altmetric BadgeChapter 3 Perceptions of Health and Illness and Their Bodily Relevance
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Altmetric BadgeChapter 4 Effects of Health Communication and Pharmaceutical Advertising
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Altmetric BadgeChapter 5 Theoretical Background and Model Development
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Altmetric BadgeChapter 6 Project Description and Design
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Altmetric BadgeChapter 7 Conclusion: Discussion of Results, Implications, Limitations, and Recommendations