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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

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Attention for Chapter 3: Perceptions of Health and Illness and Their Bodily Relevance
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Chapter title
Perceptions of Health and Illness and Their Bodily Relevance
Chapter number 3
Book title
Pharmaceutical Advertising as a Source of Consumer Self-Empowerment
Published by
Springer Gabler, Wiesbaden, January 2016
DOI 10.1007/978-3-658-13134-0_3
Book ISBNs
978-3-65-813133-3, 978-3-65-813134-0
Authors

Isabell Koinig