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Online Impulse Buying and Cognitive Dissonance

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Cover of 'Online Impulse Buying and Cognitive Dissonance'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 The Impulse Buying
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    Chapter 3 The Cognitive Dissonance
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    Chapter 4 The Affect State
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    Chapter 5 Measuring the Constructs of Impulse Buying, Cognitive Dissonance, and Affect State
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    Chapter 6 On-line Consumer Behavior and Technology Acceptance Models
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    Chapter 7 Drivers for On-line Impulse Purchases of Highly Symbolic Products
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    Chapter 8 PC-based Versus Mobile-Based On-line Shopping
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    Chapter 9 Millennials and On-line Shopping: The Case of Smartphones
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    Chapter 10 The Study
Attention for Chapter 10: The Study
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