Children's books are having a worrying effect on gender equality in science
Forum:Blog,
Ask young children what they want to be when they grow up and the chances are that scientific jobs such as astronaut and doctor…
Communication and Persuasion
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 The Elaboration Likelihood Model of Persuasion
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Altmetric BadgeChapter 2 Methodological Factors in the ELM
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Altmetric BadgeChapter 3 The Ability to Elaborate in a Relatively Objective Manner
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Altmetric BadgeChapter 4 The Motivation to Elaborate in a Relatively Objective Manner
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Altmetric BadgeChapter 5 Biased Elaboration
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Altmetric BadgeChapter 6 Message Elaboration versus Peripheral Cues
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Altmetric BadgeChapter 7 Consequences of the Route to Persuasion
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Altmetric BadgeChapter 8 Intricacies of the Elaboration Likelihood Model
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Altmetric BadgeChapter 9 Epilogue