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Eye Tracking in Tourism

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Cover of 'Eye Tracking in Tourism'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction to Eye Tracking in Tourism
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    Chapter 2 A Review of Eye-Tracking Methods in Tourism Research
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    Chapter 3 Best Practices for Eye-Tracking Studies: Dos and Don’ts
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    Chapter 4 Eye Tracking: Evaluation, Potential and Limitations of Field Applications
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    Chapter 5 Knowledge Co-creation Through Eye-Tracking in Tourism
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    Chapter 6 The Relevance of Eye-Tracking to Understand Users’ Practices and Content Interpretation in Tourism-Related Online Navigation
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    Chapter 7 Areas of Interest on Destination Websites: A Generation Y’s Perspective
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    Chapter 8 Measurement of Visual Attention to Advertising Using Eye-Tracking Techniques
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    Chapter 9 User Experience Improvement for Online Travel Agencies Through Eye-Tracking: The Onlineweg.de Case Study
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    Chapter 10 Areas of Interest for a CSR Certificate on Touristic Websites: An Eye-Tracking Experiment Using the Example of TourCert
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    Chapter 11 Acquiring Sustainability Information in Holiday Travel
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    Chapter 12 The Museum Learning Experience Through the Visitors’ Eyes: An Eye Tracking Exploration of the Physical Context
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    Chapter 13 Using Mobile Eye-Tracking to Inform the Development of Nature Tourism Destinations in Iceland
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    Chapter 14 Viewing Behaviour and Task Performance on Austrian Destination Websites: Comparing Generation Y and the Baby Boomers
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Title
Eye Tracking in Tourism
Published by
Springer International Publishing, January 2020
DOI 10.1007/978-3-030-49709-5
ISBNs
978-3-03-049708-8, 978-3-03-049709-5
Editors

Mattia Rainoldi, Mario Jooss

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