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SoLoMo – Always-on im Handel

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Cover of 'SoLoMo – Always-on im Handel'

Table of Contents

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    Book Overview
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    Chapter 1 „Always-on und Always-in-Touch“ – das neue Kaufverhalten
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    Chapter 2 Social Commerce als Basisfaktor Nr. 1 des SoLoMo
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    Chapter 3 Location-based Services als Basisfaktor Nr. 2 des SoLoMo
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    Chapter 4 Mobile Commerce als Basisfaktor Nr. 3 des SoLoMo
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    Chapter 5 Studie – Status und Potenziale von Location-based Services
Attention for Chapter 1: „Always-on und Always-in-Touch“ – das neue Kaufverhalten
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