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The Art of Going Global

Overview of attention for book
Attention for Chapter 5: Entry Modes: How to Enter a Foreign Market
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Citations

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Readers on

mendeley
3 Mendeley
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Chapter title
Entry Modes: How to Enter a Foreign Market
Chapter number 5
Book title
The Art of Going Global
Published by
Palgrave Macmillan, Cham, January 2020
DOI 10.1007/978-3-030-21044-1_5
Book ISBNs
978-3-03-021043-4, 978-3-03-021044-1
Authors

Olga E. Annushkina, Alberto Regazzo

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 1 33%
Unknown 2 67%
Readers by discipline Count As %
Business, Management and Accounting 1 33%
Unknown 2 67%