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The Co-Creation Edge

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Cover of 'The Co-Creation Edge'

Table of Contents

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    Book Overview
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    Chapter 1 The Changing World of Sales and Procurement
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    Chapter 2 The Co-Creation Cycle
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    Chapter 3 The Strategic Relationship-Building Process
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    Chapter 4 The Dream: Discover the Opportunity and Organize Internally
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    Chapter 5 The Dance: Envision the Value and Assemble a Joint Team
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    Chapter 6 The Date: Engage as One Team and Connect Emotionally
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    Chapter 7 The Commitment: Finalize Value, Negotiate and Close
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    Chapter 8 The Long-Term Relationship: Deliver and Document Value
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    Chapter 9 The Family: Expand Value
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    Chapter 10 The Five Levels of Competitive Advantage Yielded by Co-Creation for Sales and Procurement
Attention for Chapter 8: The Long-Term Relationship: Deliver and Document Value
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Chapter title
The Long-Term Relationship: Deliver and Document Value
Chapter number 8
Book title
The Co-Creation Edge
Published by
Palgrave Macmillan, New York, January 2016
DOI 10.1057/978-1-137-52677-9_8
Book ISBNs
978-1-137-52675-5, 978-1-137-52677-9
Authors

Francis Gouillart, Bernard Quancard

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