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Beacon Technologies

Overview of attention for book
Cover of 'Beacon Technologies'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction
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    Chapter 2 Orientation
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    Chapter 3 Digital Physical Convergence
  5. Altmetric Badge
    Chapter 4 Beacosystem Framework
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    Chapter 5 Standards
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    Chapter 6 Chipsets: Understanding the Main Building Block in a Beacon
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    Chapter 7 Choosing the Right Beacon
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    Chapter 8 Beacon Deployment Considerations: The 10 Ps
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    Chapter 9 Designing with Management in Mind
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    Chapter 10 Designing an Analytics Architecture to Leverage Proximity Data
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    Chapter 11 Designing with Privacy in Mind
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    Chapter 12 Orchestration: Making Beacons Behave More Intelligently
  14. Altmetric Badge
    Chapter 13 Understanding Beacon Networks
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    Chapter 14 A Programmatic Advertising Primer
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    Chapter 15 Understanding the Integration of Mobile, Beacons, and Out-of-Home Media
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    Chapter 16 Alternative Technologies to Bluetooth Beacons
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    Chapter 17 Geofencing: Everything You Need to Know
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    Chapter 18 Barcodes, QR Codes, NFC, and RFID
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    Chapter 19 Augmenting Beacons with Cellular Network Technologies
  21. Altmetric Badge
    Chapter 20 Where Beacons Are Making a Difference
  22. Altmetric Badge
    Chapter 21 Using Beacons in Payments
  23. Altmetric Badge
    Chapter 22 The Future, Standards, and IP: Please Stop Killing Us
Attention for Chapter 14: A Programmatic Advertising Primer
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