English
Principles of Marketology, Volume 1
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Introduction
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Altmetric BadgeChapter 2 Achieving Business Success through Marketology
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Altmetric BadgeChapter 3 Definition and Evolution of Marketology
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Altmetric BadgeChapter 4 Sphere of Marketology: Spectrum, Scope, Nature, Stakeholders, Features, and Functions
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Altmetric BadgeChapter 5 Marketology System: Inputs, Processes, Outputs, and Feedbacks
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Altmetric BadgeChapter 6 Business, Market, and Competitive Analysis (BMCA) Tools and Techniques
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Altmetric BadgeChapter 7 Business Environment and Market Analysis (BEMA) Framework