Electoral Pledges in Britain Since 1918

Chapter 1 Introduction

Chapter 2 Election Promises and Anti-promises After the Great War

Chapter 3 The ‘Woman’s Point of View’: Women Parliamentary Candidates, 1918–1919

Chapter 4 ‘A Fighting Man to Fight for You’: The Armed Forces, Ex-Servicemen, and British Electoral Politics in the Aftermath of Two World Wars

Chapter 5 Broken Promises and the Remaking of Political Trust: Debating Reconstruction in Britain During the Second World War

Chapter 6 Fiscal Promises: Tax and Spending in British General Elections Since 1964

Chapter 7 The Introduction of Race and Immigration in British Post-Imperial Politics: The General Elections of 1964 and 1966

Chapter 8 The Electoral Promises of Winston Churchill

Chapter 9 ‘I Promise You This. I Won’t Make Empty Promises’. The Election Manifestos of Margaret Thatcher

Chapter 10 Custodians of the Manifesto: The Struggle over Labour’s Electoral Platforms, 1974–1983

Chapter 11 Thatcherism, the SDP and Vernacular Politics on the Isle of Sheppey, c. 1978–83

Chapter 12 The Promise of ‘Liberal Democracy’, c. 1981–2010

Chapter 13 ‘We made a pledge, we did not stick to it, and for that I am sorry’: The Liberal Democrats’ 2015 General Election Campaign and the Legacy of the Tuition Fees Debacle

Chapter 14 The Rhetorical Lives and Afterlives of Political Pledges in British Political Speech c. 2000–2013