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Corporate Political Responsibility (CPR)

Overview of attention for book
Cover of 'Corporate Political Responsibility (CPR)'

Table of Contents

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    Book Overview
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    Chapter 1 Einleitung: Worum geht es?
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    Chapter 2 Verstehen: Wie der öffentliche Raum funktioniert
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    Chapter 3 Gestalten: Den öffentlichen Raum neu beleben
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    Chapter 4 Warum Unternehmen eine politische Haltung benötigen
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    Chapter 5 Politische Markenbildung
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    Chapter 6 Politische Markenführung
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    Chapter 7 Resümee: Die neue Haltung leben!
Attention for Chapter 6: Politische Markenführung
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