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Digitalization in the Luxury Fashion Industry

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Cover of 'Digitalization in the Luxury Fashion Industry'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 An Overview of the Luxury Fashion Industry
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    Chapter 3 The New Consumers of Luxury
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    Chapter 4 The Omnichannel Strategy in the Fashion Industry
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    Chapter 5 “See Now Buy Now”
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    Chapter 6 Additive Manufacturing and Smart Textiles
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    Chapter 7 The Kering Group and Gucci’s Success
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    Chapter 8 A Comparative Analysis: Gucci, Saint Laurent, Balenciaga and Bottega Veneta
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    Chapter 9 Concluding Considerations and Directions for Future Research
Attention for Chapter 4: The Omnichannel Strategy in the Fashion Industry
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