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Mendeley readers
Chapter title |
Success Factors in Micro-Celebrity Endorsement: The Role of Informational and Narrative Content in Product Recommendation
|
---|---|
Chapter number | 42 |
Book title |
HCI in Business, Government and Organizations
|
Published by |
Springer, Cham, July 2020
|
DOI | 10.1007/978-3-030-50341-3_42 |
Book ISBNs |
978-3-03-050340-6, 978-3-03-050341-3
|
Authors |
Wei Yang, Choon Ling Sia, Yang, Wei, Sia, Choon Ling |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 10 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 2 | 20% |
Lecturer | 2 | 20% |
Student > Doctoral Student | 1 | 10% |
Unknown | 5 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 40% |
Computer Science | 1 | 10% |
Agricultural and Biological Sciences | 1 | 10% |
Unknown | 4 | 40% |