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Mendeley readers
Chapter title |
The Digital Marketing Toolkit: A Literature Review for the Identification of Digital Marketing Channels and Platforms
|
---|---|
Chapter number | 17 |
Book title |
New Trends in Business Information Systems and Technology
|
Published by |
Springer, Cham, January 2021
|
DOI | 10.1007/978-3-030-48332-6_17 |
Book ISBNs |
978-3-03-048331-9, 978-3-03-048332-6
|
Authors |
Marc K. Peter, Martina Dalla Vecchia, Peter, Marc K., Dalla Vecchia, Martina |
Mendeley readers
The data shown below were compiled from readership statistics for 441 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 441 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 33 | 7% |
Student > Master | 33 | 7% |
Student > Bachelor | 22 | 5% |
Student > Ph. D. Student | 18 | 4% |
Student > Doctoral Student | 17 | 4% |
Other | 51 | 12% |
Unknown | 267 | 61% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 77 | 17% |
Economics, Econometrics and Finance | 20 | 5% |
Engineering | 19 | 4% |
Social Sciences | 16 | 4% |
Unspecified | 13 | 3% |
Other | 30 | 7% |
Unknown | 266 | 60% |