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| Chapter title |
Grundlagen des Online- und Social-Media-Marketings
|
|---|---|
| Chapter number | 2 |
| Book title |
Die Geheimnisse erfolgreichen YouTube-Marketings
|
| Published by |
Springer Gabler, Berlin, Heidelberg, January 2016
|
| DOI | 10.1007/978-3-662-50317-1_2 |
| Book ISBNs |
978-3-66-250316-4, 978-3-66-250317-1
|
| Authors |
Marc Oliver Opresnik, Oguz Yilmaz |