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Rivalry in Sport

Overview of attention for book
Cover of 'Rivalry in Sport'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 What is Rivalry and Where We Go From Here
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    Chapter 3 Place Matters: Rivalry, Rival Perceptions, and the Influence of Exposure and Proximity
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    Chapter 4 Consumer Reactions to Rival Failure: Examining Glory Out of Reflected Failure
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    Chapter 5 The Future of Rivalry Research and Promotion: A Call to Action
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    Chapter 6 Sport Rivalry Man Curriculum: A Superhero and Teaching Rivalry and Group Behavior
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    Chapter 7 Conclusion
Attention for Chapter 4: Consumer Reactions to Rival Failure: Examining Glory Out of Reflected Failure
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