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| Chapter title |
Einleitung
|
|---|---|
| Chapter number | 1 |
| Book title |
Customer Insights mit Archetypen
|
| Published by |
Springer Gabler, Wiesbaden, January 2020
|
| DOI | 10.1007/978-3-658-30748-6_1 |
| Book ISBNs |
978-3-65-830747-9, 978-3-65-830748-6
|
| Authors |
Jens Uwe Pätzmann, Yvonne Adamczyk, Pätzmann, Jens Uwe, Adamczyk, Yvonne |