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Chapter title |
Strategien des Auslandsmarkteintritts
|
---|---|
Chapter number | 7 |
Book title |
Internationales Marketingmanagement
|
Published by |
Springer Gabler, Berlin, Heidelberg, January 2020
|
DOI | 10.1007/978-3-662-60861-6_7 |
Book ISBNs |
978-3-66-260860-9, 978-3-66-260861-6
|
Authors |
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander |