The Artification of Luxury Fashion Brands

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Cover of 'The Artification of Luxury Fashion Brands'

Table of Contents

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Book Overview
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Chapter 1 When Fashion Meets Art: The Artification of Luxury Fashion Brands
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Chapter 2 Sergio Rossi and Its Magic Kingdom: Artistic Interventions, Brand Identity Renewal, and Stakeholder Awareness
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Chapter 3 Trussardi Art and Fashion: A Long-Distance Relationship?
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Chapter 4 Guccification: Redefining Luxury Through Art—The Gucci Revolution
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Chapter 5 Christian Dior: The Art of Haute Couture
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Chapter 6 Balenciaga: The Master of Haute Couture

Attention for Chapter 4: Guccification: Redefining Luxury Through Art—The Gucci Revolution

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From Fashion Brand to Artwork: Divergent Thinking, Copyright Law, and Branding

Article in Laws (May 2023)

The Impact of Digitalization and Sustainability on Governance Structures and Corporate Communication: A Cross-Industry and Cross-Country Approach

Article in Sustainability (January 2023)

Sewing Connections between Artists’ Legacy and Fashion… A Matter of Tailor-Made Economics and Marketing

Article in The Journal of Arts Management Law and Society (July 2022)

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