You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
The Role for Signaling Theory and Receiver Psychology in Marketing
|
|---|---|
| Chapter number | 9 |
| Book title |
Evolutionary Psychology in the Business Sciences
|
| Published by |
Springer, Berlin, Heidelberg, January 2011
|
| DOI | 10.1007/978-3-540-92784-6_9 |
| Book ISBNs |
978-3-54-092783-9, 978-3-54-092784-6
|
| Authors |
Bria Dunham, Dunham, Bria |
Mendeley readers
The data shown below were compiled from readership statistics for 67 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 67 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 14 | 21% |
| Student > Doctoral Student | 8 | 12% |
| Student > Bachelor | 7 | 10% |
| Student > Master | 7 | 10% |
| Lecturer | 5 | 7% |
| Other | 11 | 16% |
| Unknown | 15 | 22% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 23 | 34% |
| Economics, Econometrics and Finance | 8 | 12% |
| Social Sciences | 6 | 9% |
| Psychology | 4 | 6% |
| Computer Science | 3 | 4% |
| Other | 8 | 12% |
| Unknown | 15 | 22% |