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Shakespeare’s Cultural Capital

Overview of attention for book
Shakespeare’s Cultural Capital
Palgrave Macmillan UK

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Shakespeare and the Market in His Own Day
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    Chapter 3 Shakespeare and the Impact of Editing
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    Chapter 4 Marketing Shakespeare Films: From Tragedy to Biopic
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    Chapter 5 Shakespearean Actors, Memes, Social Media and the Circulation of Shakespearean ‘Value’
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    Chapter 6 Ales, Beers, Shakespeares
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    Chapter 7 A King Rediscovered: The Economic Impact of Richard III and Richard III on the City of Leicester
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    Chapter 8 Shakespeare Is ‘GREAT’
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    Chapter 9 Sponsoring Shakespeare
Attention for Chapter 4: Marketing Shakespeare Films: From Tragedy to Biopic
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