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Cruise Business Development

Overview of attention for book
Cover of 'Cruise Business Development'

Table of Contents

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    Book Overview
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    Chapter 1 Safety, Security, Health and Social Responsibility
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    Chapter 2 Crime at Sea: A Comparison of Crime on Carnival Cruise Lines, 2007–2011
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    Chapter 3 ‘Stranded at Sea’: Exploring Passengers’ Reactions During Incidents at Sea
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    Chapter 4 Rise of Alternative Business Models in the Era of Expensive Megaships
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    Chapter 5 Port Dues as an Element of Cruise Port Competitiveness
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    Chapter 6 Cruise Tourism in Northeast Asia
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    Chapter 7 Information-Knowledge-Experience: Heraklion Port Case Study
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    Chapter 8 Vacation Promises in the Visual Language of Cruise Catalogues
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    Chapter 9 Quantifying Aesthetic Preferences in Cruise Ship Exterior Design
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    Chapter 10 On-Board Cultures of Cruise Ships and Cruise Product Development
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    Chapter 11 Cruise Customer Loyalty Improvement with Social Media
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    Chapter 12 Creating Loyal Customers: Three Generations of Cruise Travellers
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    Chapter 13 Cruise Passengers’ Willingness to Pay for Sustainable Cruises
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    Chapter 14 Who Should Pay for Higher Education in Cruise Management?
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    Chapter 15 The Future of Student Work Placements at Sea
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    Chapter 16 Quantitative Analyses in Cruise Tourism Studies
Attention for Chapter 11: Cruise Customer Loyalty Improvement with Social Media
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