↓ Skip to main content

Marketing Intelligent Systems Using Soft Computing

Overview of attention for book
Cover of 'Marketing Intelligent Systems Using Soft Computing'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners
  3. Altmetric Badge
    Chapter 2 Data Mining and Scientific Knowledge: Some Cautions for Scholarly Researchers
  4. Altmetric Badge
    Chapter 3 Observations on Soft Computing in Marketing
  5. Altmetric Badge
    Chapter 4 Soft Computing Methods in Marketing: Phenomena and Management Problems
  6. Altmetric Badge
    Chapter 5 User-Generated Content: The “Voice of the Customer” in the 21st Century
  7. Altmetric Badge
    Chapter 6 Fuzzy Networks
  8. Altmetric Badge
    Chapter 7 KDD: Applying in Marketing Practice Using Point of Sale Information
  9. Altmetric Badge
    Chapter 8 Marketing – Sales Interface and the Role of KDD
  10. Altmetric Badge
    Chapter 9 Applying Soft Cluster Analysis Techniques to Customer Interaction Information
  11. Altmetric Badge
    Chapter 10 Marketing Intelligent System for Customer Segmentation
  12. Altmetric Badge
    Chapter 11 Using Data Fusion to Enrich Customer Databases with Survey Data for Database Marketing
  13. Altmetric Badge
    Chapter 12 Collective Intelligence in Marketing
  14. Altmetric Badge
    Chapter 13 Predictive Modeling on Multiple Marketing Objectives Using Evolutionary Computation
  15. Altmetric Badge
    Chapter 14 Automatic Discovery of Potential Causal Structures in Marketing Databases Based on Fuzzy Association Rules
  16. Altmetric Badge
    Chapter 15 Fuzzy–Evolutionary Modeling of Customer Behavior for Business Intelligence
  17. Altmetric Badge
    Chapter 16 An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management
  18. Altmetric Badge
    Chapter 17 Direct Marketing Based on a Distributed Intelligent System
  19. Altmetric Badge
    Chapter 18 Direct Marketing Modeling Using Evolutionary Bayesian Network Learning Algorithm
  20. Altmetric Badge
    Chapter 19 Designing Optimal Products: Algorithms and Systems
  21. Altmetric Badge
    Chapter 20 PRODLINE: Architecture of an Artificial Intelligence Based Marketing Decision Support System for PRODuct LINE Designs
  22. Altmetric Badge
    Chapter 21 A Dempster-Shafer Theory Based Exposition of Probabilistic Reasoning in Consumer Choice
  23. Altmetric Badge
    Chapter 22 Decision Making in Multiagent Web Services Based on Soft Computing
  24. Altmetric Badge
    Chapter 23 Dynamic Price Forecasting in Simultaneous Online Art Auctions
  25. Altmetric Badge
    Chapter 24 Analysing Incomplete Consumer Web Data Using the Classification and Ranking Belief Simplex (Probabilistic Reasoning and Evolutionary Computation)
Overall attention for this book and its chapters
Altmetric Badge

Mentioned by

wikipedia
1 Wikipedia page

Citations

dimensions_citation
10 Dimensions

Readers on

mendeley
32 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
Marketing Intelligent Systems Using Soft Computing
Published by
Springer Berlin Heidelberg, January 2010
DOI 10.1007/978-3-642-15606-9
ISBNs
978-3-64-215605-2, 978-3-64-215606-9
Editors

Jorge Casillas, Francisco J. Martínez-López

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 32 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 32 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 7 22%
Student > Bachelor 6 19%
Other 3 9%
Student > Ph. D. Student 3 9%
Student > Doctoral Student 2 6%
Other 4 13%
Unknown 7 22%
Readers by discipline Count As %
Business, Management and Accounting 14 44%
Computer Science 4 13%
Engineering 3 9%
Economics, Econometrics and Finance 1 3%
Mathematics 1 3%
Other 2 6%
Unknown 7 22%