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Higher Education Consumer Choice

Overview of attention for book
Cover of 'Higher Education Consumer Choice'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction to Higher Education Consumer Behaviour
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    Chapter 2 Context and Concepts of Higher Education Consumer Choice
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    Chapter 3 Personal Influences on Consumer Behaviour
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    Chapter 4 Group Aspects of Consumer Behaviour
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    Chapter 5 Organisational Factors Influencing Higher Education Consumer Choice
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    Chapter 6 Conclusion: Modelling Higher Education Consumer Choice
Attention for Chapter 4: Group Aspects of Consumer Behaviour
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