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Chapter title |
Increasing Conversion Rates Through Eye Tracking, TAM, A/B Tests: A Case Study
|
---|---|
Chapter number | 21 |
Book title |
Advanced Studies in Behaviormetrics and Data Science
|
Published by |
Springer, Singapore, April 2020
|
DOI | 10.1007/978-981-15-2700-5_21 |
Book ISBNs |
978-9-81-152699-2, 978-9-81-152700-5
|
Authors |
Daniel Baier, Alexandra Rese, Baier, Daniel, Rese, Alexandra |