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Facetten der Digitalisierung

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Cover of 'Facetten der Digitalisierung'

Table of Contents

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    Book Overview
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    Chapter 1 Enlightenment in the Digital Age – Implications for Applied Ethics
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    Chapter 2 Smart Home – A New Marketing Era
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    Chapter 3 (R)evolution? – Wie die Digitalisierung die Unternehmenskommunikation verändert
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    Chapter 4 Potenziale künstlicher Intelligenz im Marketing
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    Chapter 5 Digitalisierung im Sportbusiness – Systematische Standortbestimmung und zukünftige Entwicklungsperspektiven
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    Chapter 6 Digitalization in the Health Sector – Challenges and Perspectives
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    Chapter 7 Can the German Cannabis Supply Chain Benefit from Blockchain Technology?
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    Chapter 8 Tokenization and Securitization – A Comparison with Reference to Distributed Ledger Technology
Attention for Chapter 3: (R)evolution? – Wie die Digitalisierung die Unternehmenskommunikation verändert
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