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Personal Brand Management

Overview of attention for book
Cover of 'Personal Brand Management'

Table of Contents

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    Book Overview
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    Chapter 1 An Introduction to Personal Branding
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    Chapter 2 What Is a Personal Brand?
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    Chapter 3 Discovering Your Target Audience
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    Chapter 4 Positioning for a Competitive Advantage
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    Chapter 5 Marketing Personal Brands
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    Chapter 6 The Monetization of Personal Brands
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    Chapter 7 Legally Protecting Personal Brand Equity
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    Chapter 8 Personal Brand Reputation Management
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    Chapter 9 Strategies for Managing Personal Brand Equity
Attention for Chapter 5: Marketing Personal Brands
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Citations

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