The Dubious Nature of the Buying Power and Discretionary Income of the Multicultural Marketplace: The Case and a Model for Multicultural Spending
Preprint in SSRN Electronic Journal (January 2024)
The most recent citing publications are shown below. View all 6 publications that cite this research output on Dimensions.
Preprint in SSRN Electronic Journal (January 2024)
Book chapter (May 2022)
Article in Marketing Theory (May 2022)