The Dubious Nature of the Buying Power and Discretionary Income of the Multicultural Marketplace: The Case and a Model for Multicultural Spending
Preprint in SSRN Electronic Journal (January 2024)
The Myth and Propaganda of Black Buying Power
Overview of attention for book
Table of Contents
-
Altmetric BadgeBook Overview
-
Altmetric BadgeChapter 1 Introduction
-
Altmetric BadgeChapter 2 Propaganda Versus Economics: Constructing a Myth
-
Altmetric BadgeChapter 3 Buying Power Not Protest: The Myth Prevents Unrest
-
Altmetric BadgeChapter 4 The Myth’s Modern Purveyors: Reviewing Selig and Nielsen
-
Altmetric BadgeChapter 5 The Myth at Play: The Oh So Suitable Environment
-
Altmetric BadgeChapter 6 Freedom Was the Call but “Instead, They Got a Bank”
-
Altmetric BadgeChapter 7 Conclusion: Policy and Organization Versus Economics